There are catches. Although Coco should work with any operating system and hypervisor (virtual machine monitor) that supports the right trusted execution environments, you need Microsoft's Azure cloud services and Intel hardware. This is clearly aimed at enterprises with fairly run-of-the-mill setups. Microsoft and Intel ultimately plan to offer the work from Coco as part of an open source project in 2018, though, and there are already takers like Ethereum and JP Morgan.
This doesn't mean that blockchain will be ubiquitous. However, it could lower many of the barriers to the technology. Rather than treat blockchain as an experiment or a niche tool, your workplace might use it whenever it makes sense. This might be the ticket to making blockchain mainstream.